JOHN LEWIS: MORE THAN JUST THINGS
There’s something magical about the way simple products can change our lives, but in their simplicity we often forget what makes them so special.
(Design and Art Direction: Created at The Creative Circus)
Entranced spectators watch from inside a theater-like scaffolding, which creates an immersive experience. It’s unlike anything they’ve seen before and is inherently sharable, but the adventure must be witnessed in person to truly appreciate its beauty
(click to enlarge)
BEHIND THE SCENES
Hundreds of objects and a lot of trial and error.