SOLE FEST by TOMS
TOMS needs to connect with their globally-minded millennial audience. In order to bring the One-to-One mission to life, we created Sole Fest -- a delightfully bohemian traveling festival where college students can donate gently used shoes and find new purpose for their old soles.
(Design: Created at The Creative Circus)
Posters designed for each collegiate campus featuring school colors and their mascot. These will be featured around campus and on social media.
Our fleet of traveling vans spread good vibes and Sole Fest info to every college campus they visit. During the event, the van becomes a DJ booth.
Sole Fest will be set up in a central location close to campus. Donating a pair of gently used shoes is the ticket in. Students will be invited to participate in games, giveaways, photo opportunities, and a taste of culture from around the world.
There's no demographic that loves free stuff more than college students. Especially t-shirts with groovy designs. They'll be given out during Sole Fest to help spread awareness (and style) across campus.
Everyone who donates will receive their own unique Sole ID that they'll be able to enter online. The tracker lets them see exactly what path their soles take.
The most exciting part of the TOMS experience is helping someone in need. What could make it even better? Being able to track when and where your soles touch down.
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Copywriter: Sammi Chancey